Why InfinityLab ?

The Transition

Leaving a well paid role in the corporate sector can be daunting. 

You’re just leaving your job and company, but also saying goodbye to colleagues and leaving a support environment.

This transition can lead to a loss of identify, isolation, self doubt and a loss of confidence.

It shouldn’t have to be this way and doesn’t have to be. Rather than leaving people wondering what could be, what might have been,

InfinityLab recognises experience under-utilised talent and energy to create new opportunities.



“maybe the most extraordinary accomplishment in the history of mankind …. science has doubled lifespans in the past century and a half,

but unless we shift our attitudes and responses to aging, it will go from being a miracle to a crisis”


Next steps

The InfinityLab team have been through transition.

We evaluated many options, and as a result have been immersed in the startup world for many years.

We’ve experienced successes and, what are known as, learning experiences.

We recognise the importance of working in a team environment and collaborating with people who have done this before.

The startup world, requires a specific focus on getting stuff done and considerable motivation.

Working with a team in a 12 month incubator environment drives motivation and helps focus on whats important to achieving success.

It’s more important to have a small share of a succesful venture than the entire share of an unsuccessful one.



In the startup environment, there are no set rules, no fixed agenda.

Startups require flexibility and an ability to assess the lay of the land.

Startups require understanding not only what customers want but also recognising the value of applying tried and tested frameworks to ensure correct evaluation of even basic issues such as, is your market Measurable, Reachable, Addressable and Sustainable.

The InfinityLab program is designed to ensure that people with energy and ambition don’t take unnecessary risks. This includes completing robust evaluation and getting the business model right.



InfinityLab respects experience and ambition, and aligns this with the support and collaboration necessary to ensure applicants and participants have a clear understanding of what is required.


The challenge for any startup is finding the balance between giving up on a great idea, and pursuing an idea that needs refinement or is at the right place but at the wrong time.

The world celebrates success, but the reality is most startups do not survive. Startups take time. Its easy to lose focus or commitment.


While startups require commitment and dedication. The essence of a startup is to iterate quickly – finding what works and what doesn’t.

In a startup, getting to market with a business model that generates revenue, is more important than getting the product or service perfect. This is known as a minimum viable product (MVP).

It’s then also important to ensure the product or service is relevant and working. Preferably before spending significant sums on marketing.

Customers are busy and often don’t even realise how your product or service will help them.



Many startup ventures fly on “instinct” and only apply business management tools after completing a lot of work or when attempting to raise funds.

A startup venture is not a race to pitch, and secure funding, but is a journey based on sound planning



Some incubators and accelerators don’t believe in plans, suggesting the world changes too quickly. At InfinityLab we believe that having a plan is as vital as a map is to any long journey.


Plans are not the “be all and end all”, but are a valuable tool in helping clarify what is needed, and what can impact on, the journey ahead.

The plan may change, and usually does.

A nice mantra we once heard from a very smart guy – Plan the work, work the plan.

“In theory,a bike with square wheels will roll perfectly down a catenary road.

However “In theory there is no difference between theory and practise. In practice here is”

It is one thing to do ivory tower, mumbo-jumbo calculations on a chalkboard.

It is quite another to build an honest-to-god bike with square wheels.

(In the mid-90’s Stan Wagon a mathematician at Macalester College, actually built a working square wheeled bike).

Fortunately Stan’s bike never caught on and today’s bike sharing companies rely on tried and proven round wheels


Having invested considerable time, emotion and often capital in a venture, can however also lead to persisting for the sake of persisting.

A key premise of Management accounting notes that looking forward in the business case is more important than what has already been invested.


Teamwork & Support

Working in an environment where the team, and key assumptions, are challenged in a collaborative way is vital.

Traditional accelerators provide 13 week programs. At the end of their program, terrific ideas are presented at pitching events.

Not all presentations receive funding. Those that do, and particularly those that dont, need to understand how they are going to progress, and usually require ongoing support.

InfinityLab helps ensure that people with considerable experience recognise at an early stage what is likely to work and what is unlikely to.

We help teams understand and apply tried and tested tools. This is as important as a trained builder knowing which tool gets each task accomplished in a safe and effective way.

The startup journey is a long and tough journey. These journeys are best accomplished in a supportive team.


Often, only a small change in the product or message can make a fundamental difference to the success or failure of a venture.

The InfinityLab program ensures teams are aware of whats required, understand and apply the tools available and have an interest in making each venture wor

Apply for InfinityLab

The first step in joining an InfinityLab team, or working with InfinityLab, is to complete the contact form. This creates no obligation, but ensures you are on our radar :


InfinityLab Teams

  • This helps us ensure that teams are located at locations convenient for each other and for our Innovation and Partner ventures. Your location has no impact on assessment for joining InfinityLab, particularly as we will need regionally based teams.
  • A brief description of what you're bringing to an InfinityLab team. This may be domain expertise such as FMCG, or telecoms, discipline expertise such as marketing, tax expertise, finance or engineering, or simply life experience. Most important to being accepted is energy, passion and a determination to make your contribution count.
  • Your Linkedin profile ID is found in the browser site information when you view at your LinkedIn profile
  • If you have a website you would like us to visit, please input this information
  • If you want to join both an Innovation and Project team,we would have to discuss this with you, and the team, as both require significant commitment and dedication.
  • This field is for validation purposes and should be left unchanged.


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