Ageism is discrimination or unfair treatment based on a person’s age. It can impact on someone’s confidence, job prospects, financial situation, health and their quality of life. Like racism and sexism, ageism serves a social and economic purpose of legitimising and sustaining inequalities between groups – in this case between people of different ages.
The Benevolent Society is working with our partners and supporters to research the attitudes and beliefs that drive ageism, and build a campaign based on this understanding to address ageism in Australia.
The EveryAGE Counts research into the drivers of ageism can be downloaded here.